Xiaomi or MI Mobile - World's 4th Largest Smartphone Maker - Azaaditv.Blogspot.com

Xiaomi or MI Mobile World's 4th Largest Smartphone Maker Xiaomi Inc. ( ˈ ʃ j aʊ m i / , Chinese : 小米科技 ; pinyin : Xiǎomǐ Kējì , li... thumbnail 1 summary

tháng 2 07, 2016

Xiaomi or MI Mobile

World's 4th Largest Smartphone Maker

Xiaomi Inc.(ˈʃjaʊmi/, Chinese: 小米科技; pinyin: Xiǎomǐ Kējì, literally "millet technology") is a privately owned Chinese electronics company headquartered in Beijing, China. It is the world's 4th largest smartphone maker. Xiaomi designs, develops, and sells smartphones, mobile apps, and related consumer electronics. All other what you want to know about this awesome Mobile. So Keep Following us for more details only on Azaaditv.Blogspot.com .

Since the release of its first smartphone in August 2011, Xiaomi has gained market share in mainland China and expanded into developing a wider range of consumer electronics, including a smart home device ecosystem. The company's founder and CEO is Lei Jun, China's 23rd richest person according to Forbes. The company sold over 60 million smartphones in 2014.

The company has over 8,000 employees, mainly in mainland China, Malaysia, and Singapore, and is expanding to other countries such as India, Indonesia, the Philippines and Brazil.

Xiaomi is now the third largest smartphone maker in the world followed by Lenovo and LG at fourth and fifth place respectively.

Customer care Center of MI

At the end of December 2014, Xiaomi became the world’s most valuable technology start-up after it received US$1.1 billion funding from investors, making Xiaomi's valuation more than US$46 billion. In selling the Xiaomi smartphone, Xiaomi employs a strategy that is very unlike other smartphone makers such as Samsung and Apple. Lei Jun, Xiaomi CEO, said that the company prices the phone almost at bill-of-material prices, without compromising the component quality and performance compared to other premium smartphones.

To further reduce overhead costs, Xiaomi does not own a single physical store and instead sells exclusively from its own online store. It also did away with traditional advertising and relies on social networking services as well as its own customers to help advertise its products.

Furthermore, by keeping a tight control over its stock, Xiaomi is able to place cheaper batch orders as demand dictates. Limited availability flash sales ensure that supply never outstrips demand and helps create a free marketing buzz around its products. On the other hand, traditional OEMs have to incur large upfront productions costs in order to ship smartphones out to retailers all around the world, some of which may not sell. This is far more expensive than Xiaomi’s model and it’s the consumers that end up paying the difference.